A story rooted in purpose, heritage and good health
Our founder, Aiko Strasser, celebrates her admiration of matcha after discovering the long tradition of Japanese green tea culture when she ditched her daily coffee habit! With family on Kyushu island in southern Japan that are well respected 6th generation sake brewers, Aiko is over-the-moon to connect even more with her heritage and share this with her matcha community. A former landscape design architect who worked in the corporate environment for 15 years, she is passionate about the terroir and regions of Japanese tea fields and fascinating history of her ancestry.
The word "ganbatte" is a popular expression in Japan that means "do your best!". We embrace the ganbatte spirit of the Japanese community in our company mission. We encourage everyone to do their best so together we can create better health for ourselves, our communities and for our planet.
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